According to the Google Play Store, Google Maps has so far recorded over 10 billion downloads. Google Maps comes pre-loaded on Android, while Apple Maps is the default navigation solution on iPhones. Eventually, producing sat-nav devices in a market where sales were collapsing no longer made sense in the long term.Īdoption figures for Google Maps and Waze are not available.
The firm says the last few years produced additional challenges in terms of component cost and sourcing screens and chips.
The growing adoption of the likes of Google Maps wasn’t the only cause behind Navman’s decision. In 2022, Navman barely sold 30,000 devices. The company says that its total sales include over 3 million navigators in New Zealand and Australia. Navman admits that competing against mobile navigation apps has become increasingly difficult lately. All teams will continue to work normally, with the focus moving to dashcam and B2B businesses. The company also says that its Australian division isn’t going to be targeted by any job cuts.
The policy applies only to products manufactured since 2020. Navman will continue to offer products in Australia, but in the long term, the company’s main product locally will be the range of dashcams.Ĭustomers who have already purchased Navman navigation devices will be provided with map updates until 2026. The company admits that using mobile navigation software is more convenient today, especially thanks to the integration in Android Auto and CarPlay. With consumers switching to Google Maps, Waze, Apple Maps, and other navigation apps, Navman says focusing on the products that generate revenue is the logical choice. The company’s devices are sold in New Zealand, Australia, and the largest European markets. Navman has long been an important player in the sat-nav market. As such, Navman is leaving the sat-nav market in Australia, planning to focus entirely on dashcams in the long term.
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